MCG Strategic: Expert Advisory for Luxury & Beauty Brands

Board-level financial strategy for luxury, beauty & wellness brands. Supporting founders through growth, fundraising & market expansion with hands-on guidance.
Make An AppointmentAbout Me

Who You Are

Luxury & beauty

E-commerce leaders

Wellness innovators

Retail collaborators

Consumer brands

Investment Partners

Companies I’ve Worked With

Marta’s diagnostic work was highly professional, refreshingly practical and immediately actionable. I was thoroughly impressed by the clarity and rigour she brought to the process. A pleasure to work with.

“Marta has been an invaluable leader of the business. Her strong finance background, blended with her “Omi-channel” understanding, allows her to see the business in a full 360 view. She listens, coaches & directs in a firm, yet kind & helpful way.
Marta’s guidance & direction allowed me to accurately deliver budgets & P&L’s that were proven successful.”

Executive Director of Wholesale NA , Penhaligon's

“From day one, Marta brought clarity, confidence and genuine care to every interaction. She has a brilliant ability to make sense of complex financials and translate them into clear, practical actions. Whether it was cashflow forecasting, budgeting, or helping us understand the financial impact of key decisions, Marta’s advice was always spot-on and easy to trust.”

Ops Lead , Kokoon Technology

About MCG Strategic

MCG Strategic is my advisory practice, where I work with founders and leadership teams across the luxury, beauty, wellness and consumer sectors. My role blends financial strategy with commercial insight — typically supporting clients through periods of growth, fundraising, market expansion or operational change.

My focus goes beyond the numbers — I help businesses align their financial decisions with what they’re actually trying to achieve, whether that’s improving margins, preparing for investment, or launching in a new market.

The clients I work with range from early-stage consumer brands to more established businesses looking for that next phase of scale. I like to be very hands-on and collaborative — and I tailor the way I work to the founder’s needs and the stage of the business.

Marta Checa-Gracia

Expert answers. Real clarity.

Direct guidance on our advisory process, engagement options, and how we drive growth for ambitious brands.

How do we start working together?

We begin with a focused review of your business needs, aligning on priorities and defining where we can deliver the most impact.

Which industries do you advise?

I support luxury, beauty, wellness, and consumer brandsacross early-stage, scale-up, and established businesses

Do You Only Work With Established Companies?
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Is your consulting approach adaptable?

Yes. I offer both project-based and retainer models, adjusting support as your business evolves.

What sets your approach apart?

You get hands-on partnership, clear financial insight and strategies aligned to your commercial goals.

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