Strategic insights for brand growth
Advising ambitious, founder-led brands across sectors—trusted for strategic clarity and commercial impact, with particular depth in luxury, beauty and fragrance.
I help founders and boards in beauty, fragrance and luxury, and founder-led businesses more broadly, make sharper decisions, faster — aligning unit economics, channel strategy and cash to accelerate profitable growth.
Marta Checa-Gracia – My Story
I am originally from Spain, where I completed my undergraduate and master’s degrees before moving to the UK. I qualified as an ACCA while working in corporate finance, but early in my career I found myself gravitating toward roles that linked finance directly to business performance and commercial outcomes.
Over time, my focus shifted toward founder-led, high-growth brands, with particular depth in luxury, beauty and fragrance.
Rather than listing every company I have worked with, I prefer to tell the story of a progression — each role expanding my remit, deepening my impact and moving me closer to what I do today: helping ambitious brands grow through sharp financial strategy and commercial alignment.
What sets me apart, according to the founders and teams I have worked with, is that I bring a genuinely strategic perspective to finance. I don’t just report on the numbers — I help you interpret what they mean for your business, and I am not afraid to challenge decisions if I believe something isn’t setting you up for long-term success.
“Marta was great to work with and helped me immeasurably with my constant inquiries and bothersome problems. Very professional in her approach and very open to new ideas with a keen eye on new and future possibilities.”
Retail Operations Lead, Bloobloom (DTC eyewear)
Years in Finance Leadership
Portfolio of founder-led consumer, beauty & luxury brands
Fundraising, M&A, international expansion
Why Work With Me?
Board-level financial strategy for founder-led brands, with particular depth in luxury, beauty and consumer. Navigate growth, investment, and change with clarity and confidence.
Qualifications
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Chartered Accountant (ACCA)
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MSc Business, Universidad Autónoma de Madrid (focus: Mergers & Acquisitions, Financial Valuation, and Strategic Finance)
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BSc Business Administration, Universidad Autónoma de Madrid
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Active member of GrowCFO Network
Selected Results
DTC eyewear — VC‑backed
Stabilised cash, sharpened pricing and prepared for Series B across a growing retail footprint.
Luxury fragrance house
Rebuilt finance cadence, global pricing and wholesale terms; supported international expansion.
%
EBITDA improvement
%
increased average store profitability
R&D reclaimed in 1 year
%
annual revenue growth
Experience includes
CFO roles at VC‑backed DTC brands and luxury heritage companies. Global Head of Finance at multi‑brand portfolio. Advisory roles with high‑growth consumer startups. Experience across fundraising, M&A, international expansion and operational transformation.
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