Elevate your brand with strategic insight

Empowering founders with hands-on financial leadership, actionable insight, and tailored strategies for ambitious brands ready to scale and thrive.
Discover MoreAbout Me

How I Work

Board‑level clarity, founder‑friendly pace. I lead with insight and translate it into operating rhythm.

1. Assess

Rapid scan of model, margins, cash, channel mix

2. Align

Plan‑on‑a‑Page: clear priorities, owners and review rhythm

3. Execute

Set the decision rhythm; align pricing, terms and operating model

4. Enable

Coach leaders; document what matters; handover cleanly

Board-level financial leadership

Clarity at every growth stage

Expert guidance for luxury, beauty, and consumer brands. Navigate change, scale with confidence and unlock new opportunities.

Strategic financial alignment

Visioning, Strategic Planning, and Defining Expectations

Connect strategy and performance. Drive growth with clear, actionable financial insight.

Price architecture, contribution margin and CAC:LTV discipline that protect and grow margin.

Scaling

Operations, Personnel, Team Building, and Scaling Up

Scenario modelling, metrics pack and an investor narrative grounded in your economics.

Ways To Engage

Initial Diagnostic

Fast assessment of unit economics, cash and channel mix. 

    • Agreed fixed duration
    • Assessment report
    • Clear next steps
Fixed fee — enquire

Fractional CFO

Hands‑on leadership to steady the finances while you scale.

    • 3–6 months, 1–3 days/week
    • Cash & board reporting rhythm
    • Systems + team set‑up
Retainer or Daily Rate

Fundraise Readiness

Model, metrics and narrative to raise with confidence.

    • Investor pack & data room
    • Scenario + runway modelling
    • DD support
Project fee

Executive Workshops & Speaking Engagements